There's no need to feel overwhelmed by creating video content-- all that matters is that you create something your audience resonates with! It doesn't need to be a fancy polished video, with perfect people, perfect lighting, or perfect locations. At least, you shouldn't feel that by not having those things you can't produce quality content that your audience will gain value from. At your fingertips are infinite types of video, with infinite styles-- and that includes the supe

Preparing to be a Podcast Guest: Optimizing Your ROI and Converting Listeners into Buyers Anyone can make a great podcast guest! Yes,...

My Yogi Ginger Tea Tag reads, “Impression is for the now, trust is for the future.” The same could be said about Sales Copy and Content...

Why is there so much focus on Content? Is it really worth your time and money? For the most part, your business has been successful...

A CTA, or Call to Action, is the gift that keeps on giving in Content Marketing. No campaign is complete without a strong CTA that...

Success at Content Marketing is a long game, meaning that the results (and ROI) don't occur overnight. So how can you tell if your...

Looking to launch your first email campaign? Today, there are more options than ever for high quality email marketing management platforms, and it can feel overwhelming to compare features and pricing, especially when you haven’t had previous experience building email campaigns before. Where to even begin? Here we cut through the noise and present the easiest email marketing platforms to build your campaigns on, and to grow your brand with. Even in 2024, email marketing is s

Gamification engages email subscribers through easy, fun, interactive campaigns that result in a valuable reward for your readers. Many brands seek to increase their open rate with promotions like sales and contests, but stop short of engaging their subscribers any further. Why not spark further interest by creating a game for your readers that rewards them for clicking-through to your promotion? Most importantly, around 70% of marketers believe that interactive content such

When there’s a 70.19% average of online carts being abandoned by users worldwide, it becomes an essential sales strategy to build a Cart Abandonment drip campaign within your email marketing strategy. Many online eCommerce platforms offer convenient, easy-to-edit templates to send at least one cart abandonment reminder to a bounced customer. That’s because sending just one email within a day to follow up on an abandoned cart can generate a conversion rate of 10.7%! 45% of t

Even in 2024, the value of a potential customer's email address is immeasurable for a small business! TLDR: Here's why it is essential to have an Email Marketing Strategy for your small business: customers want to hear from you the competition isn't engaging them either the potential ROI translates to real profits invaluable data acquisition helps you reach your customers more authentically the tools available make it easier than ever to design dynamic email templates that k