What’s a Cart Abandonment Email, and Why Do I Need a Strategy For It Too?

When there’s a 70.19% average of online carts being abandoned by users worldwide, it becomes an essential sales strategy to build a Cart Abandonment drip campaign within your email marketing strategy. 

Many online eCommerce platforms offer convenient, easy-to-edit templates to send at least one cart abandonment reminder to a bounced customer.

That’s because sending just one email within a day to follow up on an abandoned cart can generate a conversion rate of 10.7%! 

45% of those first emails will be opened. That’s nearly half (and a very good average)! Of those opened emails, 21% will click back to their cart, and from there, 50% of those who clicked will purchase. (Moosend)

Now, many businesses stop there, and in doing so, lose out on a huge opportunity to recover even more of their sales. 

In fact, it’s estimated that $260 billion of abandoned carts worldwide may be recoverable!

By syncing your online shop with your Email Management System, and automating it to send a few more emails over the course of a few more days, you are likely to receive 69% more orders than if you only sent one! (Omnisend / Oblero / CampaignMonitor 2018)

Within minutes, you can easily design an automated email campaign for your bounced customers that nudges them towards finalizing their purchase. 

Check out our eCourse, How to Build an Email Campaign That Converts, and gain access to video tutorials, templates and checklists, and discover new ways to engage your subscribers everyday.

Click here any time to schedule a FREE Consultation with a Rising Mountain Content Strategist, and check out our Content Design Services.

Also, be sure to check out Your Compass, our full library of resources designed to empower you and your team to DIY your own mountain of content.