What’s the Difference Between Sales Copy and Content Marketing?

My Yogi Ginger Tea Tag reads, “Impression is for the now, trust is for the future.” 

The same could be said about Sales Copy and Content Marketing.

Sales Copy generates an immediate impression, whereas Content Marketing establishes trust.

How?

Sales Copy is a strategy employed when making an immediate sale to potential customers. It describes the product, or the problem it solves, and it gets the customer to click Buy.

Content Marketing is the larger brand strategy that isn’t about the sale as much as it is about the loyalty of your customers. 

Content Marketing can use Sales Copy to complete its main objective, which is to make sales. 

But Content Marketing is generally made up of branding, relationships, trust, and shared passion. 

It involves direct communication between a brand and its customer.

Sales Copy is just one aspect of a Content Marketing Strategy, urging a customer to buy. 

So what then, is a Content Marketing Strategy?

A robust content marketing strategy includes (and is not limited to):

• a website

  • Branding identity

  • Objectives

  • Mission 

• a product/shop*/service

  • Sales copy

  • Photography

  • graphics

• An email subscriber list

  • A regular campaign

  • A segmented campaign

  • Automated emails

• Social media

  • Video/photography

  • Blog**

  • Communication

  • Shop*

  • Affiliate Marketing

  • CTAs to join email

  • Sharing

  • Influencers

• Events

• Blog**

  • Photography

  • Videos

  • Influencers

  • Shop

  • Affiliate Marketing

  • CTAs to join email

• Podcasts

• Book Deals

• Upsells

Most companies might not want to stretch their marketing efforts so far, at first, and that’s ok. 

It will surprise you, however, to learn which mediums of communication serve you and your customers best, and which can be done on a tight budget! 

And once a strategy is in place, the pieces will begin to come together until suddenly, your online clout is paying back your investment.

Content Marketing, once begun, is easy to keep up. Automation helps, and every Content Creator should take advantage of automating functions when they can.

Click here to learn more about Email Automations. 

Likewise, AI can be used to enhance or discover other formats of Content Marketing that will make a beneficial impact within your audience and community.

AI can also be used to produce convincing Sales Copy.