Looking to launch your first email campaign? Today, there are more options than ever for high quality email marketing management platforms, and it can feel overwhelming to compare features and pricing, especially when you haven’t had previous experience building email campaigns before. Where to even begin? Here we cut through the noise and present the easiest email marketing platforms to build your campaigns on, and to grow your brand with. Even in 2024, email marketing is s

Gamification engages email subscribers through easy, fun, interactive campaigns that result in a valuable reward for your readers. Many brands seek to increase their open rate with promotions like sales and contests, but stop short of engaging their subscribers any further. Why not spark further interest by creating a game for your readers that rewards them for clicking-through to your promotion? Most importantly, around 70% of marketers believe that interactive content such

When there’s a 70.19% average of online carts being abandoned by users worldwide, it becomes an essential sales strategy to build a Cart Abandonment drip campaign within your email marketing strategy. Many online eCommerce platforms offer convenient, easy-to-edit templates to send at least one cart abandonment reminder to a bounced customer. That’s because sending just one email within a day to follow up on an abandoned cart can generate a conversion rate of 10.7%! 45% of t