What is Content and Why Do I Need It?

Why is there so much focus on Content? 

Is it really worth your time and money? 

For the most part, your business has been successful without it. 

But that’s not enough to reach new audiences today. 

You are losing business if you are not representing yourself online.

Do you currently have:

• A Google Listing?

• A website?

• Email subscribers?

• An eCommerce shop?

• An Instagram?

• A blog?

• A strategy?

Even if you merely launched your company’s website for the first time today, you are doing more than 26% of small businesses! That‘s almost a quarter of the competition that you’d have a leg-up on! (Clutch)

Yet, a website just exists by itself online, waiting to be discovered organically. 

Stopping there will only cause you to lose customers, and to lose money. 

Why?

You build a relationship with your audience with every piece of content. You are building a Brand Identity, a Brand Story, and are creating valuable trust with your audience every time they engage with your brand.

Without a direct search, your audience can’t find you if you’re not making content. 

Content Marketing is not the same as Advertising. It’s not quite the same as Digital Marketing, either. 

Your digital audience does not like to be ‘sold.’ 

They like to be included, and they like it to feel authentic.

Retaining authenticity while converting your audience into customers requires consistency and strategy.

A consistent content marketing strategy can catapult your sales by engaging your audience, spreading brand awareness, and bringing more traffic to your website.

And more traffic means higher conversion rates!

80% of companies who didn’t meet revenue goals had fewer than 10,000 monthly website visitors. (Hubspot). 

Higher traffic to your website means more money in your pocket.

And that, my friends, is why we build Content.

You can build a powerful content marketing strategy even on a tight budget, as soon as today!